- A. Sales promotion ✓
- B. Mass media
- C. Personal selling
- D. E-marketing
The answer to the question is: A. Sales promotion
Sales promotion refers to the use of short-term incentives or activities aimed at encouraging the purchase or sale of a product or service. It is a marketing tool used to boost turnover by stimulating consumer demand, increasing sales, and attracting new customers. Sales promotions are often employed alongside advertising, personal selling, and other marketing strategies to achieve specific objectives such as increasing market share, launching new products, or clearing out excess inventory.
Sales promotions can take various forms, including discounts, coupons, contests, sweepstakes, rebates, free samples, loyalty programs, and point-of-purchase displays. These tactics are designed to create a sense of urgency and drive immediate action from consumers. By offering temporary incentives or rewards, businesses can influence consumer behavior and prompt them to make a purchase within a limited time frame.
In addition to stimulating sales, sales promotions can also help in building brand awareness, fostering customer loyalty, and differentiating a product from competitors. However, it is important for businesses to carefully plan and execute sales promotions to ensure that they align with overall marketing objectives and do not undermine the brand’s long-term value.
